What will happen to the animals now that Ringling Bros. and Barnum & Bailey Circus has closed it’s tent flaps for good since revenues from the circus were paying for the Elephant Sanctuary in Florida?

Indie cruelty free & vegan makeup brand, Belladonna’s Cupboard has created a Circus Makeup Palette and is donating half of the proceeds from sales to whatever sanctuaries are taking and caring for the animals, now that they are being taken from their handlers (and lifelong human companions) in wake of the Circus closing for good in May 2017, after 146 years. They are encouraging other companies that tout being cruelty free to use their resources and do the same. 

The Feld family has owned and operated the circus for 49 years, and employs some 500 people for the show. Chief Operating Officer Juliette Feld has said that the company will help employees with job placement and resumés. In cases where a circus employee lives on the tour rail car (the circus travels by train), the company will also help with housing relocation. In May of 2016, Ringling retired its elephants to a property in central Florida. Now, Forty elephants live at the Center for Elephant Conservation in Polk County. But the circus still has other animals, such as lions, tigers, camels, donkeys, alpacas, kangaroos and llamas. Juliette Feld says homes will be found for them, but the company will continue operating the Center for Elephant Conservation. There’s organizations and unemployment for the employees, but these homes will likely rely on donations and with the Circus no longer in operation, they likely won’t be making the money necessary to provide the necessary monetary support.

Despite unfounded attacks from PETA, Ringling Bros. has never been found in violation of the federal Animal Welfare Act. They have been routinely inspected by federal, state and local animal welfare officials, and have met or exceeded every regulation for animal care. Several of the trainers and other Ringling Bros. employees have spoken out against these attacks and PETA and other animal rights organizations were even ordered to pay restitution in court for false claims, but they have not, as yet, paid.

According to PETA’s own records, PETA kills almost 90 percent of the dogs and cats taken into their “shelter”. Most recently they have been accused of stealing and euthanizing a family’s pet dog. This, from an organization that has publicly claimed it would be opposed to a cure for AIDS if it resulted from animal testing. PETA Founder Ingrid Newkirk also once stated that pet ownership is akin to animal abuse. Yet, this historic show was abused more by these false allegations than any of the animals in their care ever were and, unlike the claims, that’s been proven. Quite the opposite, a portion of every ticket sold to a Ringling Bros. performance has gone to conservation and research programs to save the endangered Asian elephant and numerous endangered species of tigers.

A Ringling Bros. and Barnum & Bailey Circus employee, Megan O’ Malley blogged about her reaction to hearing that the circus was closing. “Over the next days, weeks, etc, I’m sure I’ll have lots of different emotions about this. But one thing I must admit and will always remember. I am grateful. I was able to be a part of something truly magical. I was able to walk alongside elephants, and the people who worked with them, and see firsthand that no animal abuse was taking place. Thank God I got to see that before the animal rights propaganda got to me. I had five whole years of being a musician. I got to see and do so much. However I feel about the Felds’ decision to end Ringling Bros, I cannot help but be grateful for having worked here.”

This 12 color palette pays homage to both the historic circus days as well as the modern and bright circus themes that we are all familiar with. 6 Classic Colors and 6 Bold & Bright colors. Half of every $50 palette will go directly to the organizations that end up caring for the animals following the end of their performances in May. “We are basically just taking enough to cover the costs of making and shipping the palette. We won’t be making much if anything at all off of these palettes. We just want to do what little we can towards making sure these animals are cared for.“ Beth, Co-owner of Belladonna’s Cupboard. “It would be nice to see other cruelty free and vegan brands do the same. I hope that if they see us doing it, others will follow suit and even do it for other reputable animal causes and organizations if they choose. It’s worth it to give back and stand up for something as much as you can.” says Rachel, the other half and co-owner behind Belladonna’s Cupboard.


For more info, contact Rachel Boese

Email: contact@belladonnascupboard.com

Phone: 213-215-6367

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